How Brands Become Icons - D. B. Holt

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How Brands Become Icons - D. B. Holt

How Brands Become Icons - D. B. Holt

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How Brands Become Icons - D. B. Holt

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$41.95

Only 3 left in stock
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14-Day Returns Policy

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Description

How Brands Become Icons - D. B. Holt

Distills The Strategies Used To Create The World's Most Enduring Brands Into A Fresh Approach Called Cultural Branding. This Book Offers Marketers And Managers An Alternative To Conventional Branding Strategies, Which Often Backfire When Companies Attempt To Create Identity Brands.
  • Brand: Unbranded
  • Category: Business, Finance & Law
  • Format: Hardback
  • Language: English
  • Publisher / Label: Harvard Business Review Press
  • Author: D. B. Holt
  • Number of Pages: 288
  • Fruugo ID: 447231677-939616639
  • ISBN: 9781578517749

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  • STANDARD: $21.99 - Delivery between Thu 30 July 2026–Tue 04 August 2026

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