Why is effective communication important in health and what does this involve? What issues arise when communicating with particular populations or in difficult circumstances?How can the communication skills of health professionals be improved?Effective health communication is now recognised to be a critical aspect of healthcare at both the individual and wider public level. Good communication is associated with positive health outcomes whereas poor communication is associated with a number of negative outcomes. This book assesses current research and practice in the area and provides some practical guidance for those involved in communicating health information. It draws on material from several disciplines including health medicine psychology sociology linguistics pharmacy statistics and business and management. The book examines:The importance of effective communication in healthBasic concepts and processes in communicationCommunication theories and modelsCommunicating with particular groups and in difficult circumstancesEthical issuesCommunicating with the wider public and health promotionCommunication skills trainingHealth Communication is key reading for students and researchers who need to understand the factors that contribute to effective communication in health as well as for health professionals who need to communicate effectively with patients and others. It provides a thorough and up to date evidence-based overview of this important topic examining the theoretical and practical aspects of health communication for those whose work involves communication with patients relatives and other carers. Language: English