This wallcovering offers a sophisticated take on industrial chic, expertly replicating the raw, deeply textured appearance of weathered stone, distressed concrete or marble. The design is a study in organic imperfection, featuring an irregular, mottled surface that conveys a sense of history and contemporary architectural drama. Its heavy texturization adds tangible depth to the walls, providing a grounding, yet minimalist, background perfect for urban lofts, modern apartments, or contemporary feature areas. The visual texture prevents the pattern from being flat, offering subtle variations that shift with the light throughout the day, ensuring the surface is always engaging. The carefully considered color palette is composed of versatile cool neutrals, primarily deep and light grey tones, blending with touches of warm taupe and creamy off-white. This combination creates a moody, monochromatic effect that is incredibly easy to pair with bold furniture and vibrant textiles. Functionality is paramount, as this is a durable vinyl wallpaper, a construction that grants it superior resilience and practical benefits. The sturdy vinyl surface is moisture-resistant and hard-wearing, making the product suitable for high-traffic zones and challenging environments like kitchens and bathrooms. This construction allows the paper to be fully scrubbable, meaning the textured surface can be maintained and cleaned easily with a damp sponge and mild detergent. Installation is simplified by the user-friendly paste the wall method, and the paper remains easily strippable when you choose to redecorate. How To Apply: Paste The Wall Scrubbable, Good Light Fastness, Strippable Roll Size: 10.05m x 53cm Approx. 5.25msq (56 sq.ft) Pattern Repeat: 64cm Straight Match Colour: Grey SKU: A81702 Important Information: Always read and adhere to the manufacturer's labels for instruction. Please order enough rolls to complete your job as batch numbers cannot be guaranteed on a subsequent purchase.