Global Brand Management by Ilan Geva Paperback Book

$249.00
+ $15.99 Shipping

Global Brand Management by Ilan Geva Paperback Book

  • Brand: Unbranded
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Global Brand Management by Ilan Geva Paperback Book

Global Brand Management by Ilan Geva Paperback Book

  • Brand: Unbranded
Price: $249.00
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$249.00
+ $15.99 Shipping

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Description

Hone your understanding of international brand management with this textbook showcasing why its critical for all brands to develop elasticity and adapt to different territories audiences and contexts.
  • Brand: Unbranded
  • Category: Business, Finance & Law
  • Format: Hardback
  • Language: English
  • Publication Date: 2019-11-03
  • Publisher / Label: Kogan Page Ltd
  • Author: Ilan Geva
  • Fruugo ID: 256322496-557574086
  • ISBN: 9781789660401

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