Getting Price Right by Dr. Gerald Smith Hardback Book

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Getting Price Right by Dr. Gerald Smith Hardback Book

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Getting Price Right by Dr. Gerald Smith Hardback Book

Getting Price Right by Dr. Gerald Smith Hardback Book

  • Brand: Unbranded
Price: $54.00
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$54.00
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Description

Getting Price Right by Dr. Gerald Smith Hardback Book

Combining perceptive insights from behavioral economics with leadingedge ideas on price management this book offers a new approach to pricing. Gerald Smith demonstrates why understanding reframing and refining everyday pricing processesones pricing orientationresults in a better longterm pricing strategy.
  • Brand: Unbranded
  • Category: Business, Finance & Law
  • Format: Hardback
  • Language: English
  • Publisher / Label: Columbia University
  • Author: Dr. Gerald Smith
  • Number of Pages: 352
  • Fruugo ID: 80244320-166190702
  • ISBN: 9780231190701

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