Fundamentals Of Mobile Marketing by Shintaro Okazaki Paperback Book

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Fundamentals Of Mobile Marketing by Shintaro Okazaki Paperback Book

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Fundamentals Of Mobile Marketing by Shintaro Okazaki Paperback Book

Fundamentals Of Mobile Marketing by Shintaro Okazaki Paperback Book

  • Brand: Unbranded
Price: $47.95
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$47.95
+ $13.99 Shipping

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Description

The convergence of the Internet and mobile telephony in the late 1990s produced a revolutionary business management tool mobile marketing. This book offers coverage of mobile marketing from a theoretical and practical perspective arguing that pragmatic mobile marketing tools need to be understood in terms of why so that theories can be advanced.
  • Brand: Unbranded
  • Category: Business, Finance & Law
  • Format: Paperback
  • Language: English
  • Publication Date: 2012-06-27
  • Publisher / Label: Peter Lang Publishin
  • Author: Shintaro Okazaki
  • Fruugo ID: 225579787-481461317
  • ISBN: 9781433115615

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