Events As A Strategic Marketing Tool by van Olderen & Ronald NHTV Breda University of Applied Sciences & The Netherlands Paperback

$74.00
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Events As A Strategic Marketing Tool by van Olderen & Ronald NHTV Breda University of Applied Sciences & The Netherlands Paperback

  • Brand: Unbranded

Events As A Strategic Marketing Tool by van Olderen & Ronald NHTV Breda University of Applied Sciences & The Netherlands Paperback

  • Brand: Unbranded
Price: $74.00
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$74.00
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Description

Events As A Strategic Marketing Tool by van Olderen & Ronald NHTV Breda University of Applied Sciences & The Netherlands Paperback

An update to the popular first edition providing an engaging resource for both students and professionals interested in leisure tourism and events. Including a wealth of internationally relevant examples it gives a thorough insight into the way events can help reach strategic marketing goals.
  • Brand: Unbranded
  • Category: Business, Finance & Law
  • Format: Paperback
  • Language: English
  • Publisher / Label: CABI Publishing
  • Author: van Olderen & Ronald
  • Number of Pages: 256
  • Fruugo ID: 48144807-95680248
  • ISBN: 9781789242300

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