Evaluating Public Communication - Jim Macnamara - Communication studies - Taylor & Francis Ltd - Paperback

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Evaluating Public Communication - Jim Macnamara - Communication studies - Taylor & Francis Ltd - Paperback

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Evaluating Public Communication - Jim Macnamara - Communication studies - Taylor & Francis Ltd - Paperback

Evaluating Public Communication - Jim Macnamara - Communication studies - Taylor & Francis Ltd - Paperback

  • Brand: Unbranded
Price: $79.00
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Evaluating Public Communication - Jim Macnamara - Communication studies - Taylor & Francis Ltd - Paperback

Evaluating Public Communication presents an integrated approach to campaign evaluation, drawing on public relations and advertising practice and research, as well as specialist expertise from different fields of communication.
  • Brand: Unbranded
  • Category: Reference
  • Format: Paperback
  • Language: English
  • Length: 392
  • Publisher / Label: Taylor & Francis Ltd
  • Author: Jim Macnamara
  • Fruugo ID: 347719741-759700000
  • ISBN: 9781138228580

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