While economy or budget hotels have been popular in western countries since the end of the Second World War they have only emerged as a sector in their own right in China since the mid-1990s. Indeed as a new service industry sector economy hotels in China demonstrate important characteristics which can be used to illustrate and help explain Chinaâs current economic progress more generally. This book provides a comprehensive overview of the economy hotel sector in China. It covers macro-level social-cultural economic environmental geographic and development issues alongside micro-level consideration of the budget hotel companiesâ innovative management and marketing procedures business expansion strategies general hotel management and operation issues as well as an analysis of some leading entrepreneurs in the sector and in-depth case studies examining the most successful economy hotel companies in China. Huang and Sun argue that the rapid development of budget hotels in China demonstrates how under the influence of globalisation Chinese businesses have become more innovative as they apply successful western business models to China. In turn they show that the China model is fundamentally different in terms of its driving force which lies purely in its domestic travel market fuelled by China's continued economic growth. There is therefore much to explore about both Chinaâs market situation and business practices in the economy hotel sector and this book makes an important contribution to our understanding of Chinaâs new business environment. Based on extensive fieldwork and investigation Economy Hotels in China will be welcomed by students and scholars of tourism hospitality business studies and Chinese studies but it will also appeal to practitioners of business management in these sectors who are interested in Chinaâs development and business opportunities in China. . Language: English