Eating The Big Fish by Adam The Challenger Project Morgan Hardback Book

$33.95
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Eating The Big Fish by Adam The Challenger Project Morgan Hardback Book

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Eating The Big Fish by Adam The Challenger Project Morgan Hardback Book

Eating The Big Fish by Adam The Challenger Project Morgan Hardback Book

  • Brand: Unbranded
Price: $33.95
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$33.95
+ $19.49 Shipping

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Description

Eating The Big Fish by Adam The Challenger Project Morgan Hardback Book

A revised and updated version of the classic book on what it takes for small brands to eat the big tuna Since Wiley first published Eating the Big Fish in 1999 the concept of the challenger brand has become a mainstream idea among marketers and advertisers.
  • Brand: Unbranded
  • Category: Business, Finance & Law
  • Format: Hardback
  • Language: English
  • Publisher / Label: John Wiley &amp Sons
  • Author: Adam The Challenger
  • Number of Pages: 368
  • Fruugo ID: 8056020-17363783
  • ISBN: 9780470238271

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