Introducing Dr. Bronner's All-One Toothpaste with 70% organic ingredients Our low-foaming formula has no synthetic detergent foaming agents, is fluoride-free, vegan and cruelty-free, with no artificial colors, flavors, preservatives, or sweeteners & none This simple yet effective toothpaste stimulates mouth, teeth, gums and tongue, leaving them fresh and clean. Made in a 100% recyclable box and tube. Directions: To help reduce plaque and whiten teeth, brush teeth thoroughly with Dr. Bronner's All-One Toothpaste and floss twice a day. Feel mouth-gums refreshed-renewed and tingly clean Ingredients: Organic Glycerin, Organic Aloe Barbadensis Leaf Juice, Hydrated Silica, Calcium Carbonate, Xanthan Gum, Sodium Bicarbonate (Baking Soda), Potassium Cocoate (made with Organic Coconut Oil*), Organic Illicium Verum (Anise) Seed Oil, Organic Mentha Arvensis (Menthol) Crystals, Organic Cocos Nucifera (Coconut) Flour*, Organic Cocos Nucifera (Coconut) Oil, Tocopherol, Citric Acid, Organic Stevia Rebaudiana Leaf /Stem Extract. *Certified Fair Trade Ingredient Contents: 140g