Vera Toepoel's practical how-to guide to doing surveys online takes you through the entire process of using surveys from systematically recruiting respondents to designing the internet survey to processing the survey data and writing it up. This book helps students and researchers in identifying possible strategies to make the best use of online surveys providing pro's and con's and do's and don'ts for each strategy. It also explores the latest opportunities and developments that have arisen in the field of online surveys including using social networks and provides expert guidance and examples of best practice throughout. Suitable for those starting a research project or conducting a survey in a professional capacity this book is the ideal go-to reference for anyone using internet surveys be it a beginner or a more experienced survey researcher. . Language: English