Disaster In Dearborn by Thomas E. Bonsall Paperback Book

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Disaster In Dearborn by Thomas E. Bonsall Paperback Book

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Disaster In Dearborn by Thomas E. Bonsall Paperback Book

Disaster In Dearborn by Thomas E. Bonsall Paperback Book

  • Brand: Unbranded
Price: $69.00
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$69.00
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Description

Few cars in history have grabbed the publics fancy as much as the illfated Edsel the Titanic of automobiles. The magnitude of the marketing disaster has made Edsel a household word. Remarkably there has never before been a book that tells the whole storyhow the Edsel was planned created produced and marketed.
  • Brand: Unbranded
  • Category: Business, Finance & Law
  • Format: Hardback
  • Language: English
  • Publication Date: 2002-08-09
  • Publisher / Label: Stanford University
  • Author: Thomas E. Bonsall
  • Fruugo ID: 235523034-503983695
  • ISBN: 9780804746540

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