Developing Service Products And Brands - WIRTZ JOCHEN

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Developing Service Products And Brands - WIRTZ JOCHEN

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Developing Service Products And Brands - WIRTZ JOCHEN

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Developing Service Products And Brands - WIRTZ JOCHEN

All Service Organizations Face Choices Concerning The Types Of Products To And How To Deliver Them To Customers. Designing A Service Product Is A Complex Task That Requires An Understanding Of How The Core And Supplementary Services Should Be Combined, Sequenced, And Delivered To Create A Value Proposition That Meets The Needs Of Target Segments. Developing Service Products And Brands Is The Third Volume In The Winning In Service Markets Series By Services Marketing Expert Jochen Wirtz.
  • Brand: Unbranded
  • Category: Business, Finance & Law
  • Format: Paperback
  • Language: English
  • Publication Date: 2017-08-10
  • Publisher / Label: World Scientific Publishing Co Pte Ltd
  • Author: WIRTZ JOCHEN
  • Number of Pages: 54
  • Fruugo ID: 459917386-968200438
  • ISBN: 9781944659158
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