Contemporary Issues In Branding

$104.00
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Contemporary Issues In Branding

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Contemporary Issues In Branding

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Contemporary Issues In Branding

This Book Provides Students And Academics With A Comprehensive Analysis Of The Theory And Practice Of Branding. The Challenge To Explore And Effective Ways Of Harnessing The Power Of Communication To Engage With Company Stakeholders In Interactive, Immediate And Innovative Ways Is Ever-present In The Digital Era. Digital Marketing And Social Media Create Opportunities For Managers To Communicate Their Brands Identity To Their Consumers And Stakeholders.
  • Brand: Taylor & Francis Ltd
  • Category: Business, Finance & Law
  • Format: Paperback
  • Language: English
  • Publication Date: 2019-12-11
  • Publisher / Label: Taylor & Francis Ltd
  • Author: Taylor & Francis Ltd
  • Number of Pages: 320
  • Fruugo ID: 547275714-1105204777
  • ISBN: 9781138368545
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