Communicating With The Multicultural Consumer - Barbara Mueller - Communication studies - Peter Lang Publishing Inc - Paperback

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Communicating With The Multicultural Consumer - Barbara Mueller - Communication studies - Peter Lang Publishing Inc - Paperback

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Communicating With The Multicultural Consumer - Barbara Mueller - Communication studies - Peter Lang Publishing Inc - Paperback

Communicating With The Multicultural Consumer - Barbara Mueller - Communication studies - Peter Lang Publishing Inc - Paperback

  • Brand: Unbranded
Price: $64.00
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Communicating With The Multicultural Consumer - Barbara Mueller - Communication studies - Peter Lang Publishing Inc - Paperback

Communicating with the Multicultural Consumer highlights demographic changes impacting the consumer marketplace in the United States. Growing multiculturalism creates both new opportunities for marketers as well as new challenges. With a balance of theoretical and practical perspectives, this text explores how to develop successful campaigns targeting Hispanic Americans, African Americans, and Asian Americans.
  • Brand: Unbranded
  • Category: Reference
  • Format: Paperback
  • Language: English
  • Length: 328
  • Publisher / Label: Peter Lang Publishing Inc
  • Author: Barbara Mueller
  • Fruugo ID: 320459518-711403910
  • ISBN: 9780820481197

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