Commercialization Secrets For Scientists by Szycher Michael Ph.D.
Commercializing a knowledge-based product or service requires a realistic methodical approach combined with a great deal of perseverance. Commercialization Secrets for Scientists and Engineers serves as a high-level guide to answering key questions and critical issues that confront founding entrepreneurs on their quest to commercialize their knowledge-based innovations. It highlights the unique problems shared by all technologists across knowledge-intensive fields and how to overcome the most predictable obstacles faced by technology entrepreneurs. It demystifies the process of commercializing advanced products that require a high degree of specialized knowledge. Typically these are 'disruptive technologies' with the potential to revolutionize whole industries. The book simplifies the launch of high-tech ventures such as pharmaceuticals genetic and biotechnology products wireless devices fuel cells and minimally invasive medical devices. Additionally it will help readers bring their disruptive technologies to profitability.