COBRA Golf®, a leader in golf club innovation, introduced a new KING Utility One Length irons for 2020, delivering improved distance with a classic look and modern technology. The KING Utility is offered in a ONE Length™ configuration, while sharing the technologies of its variable-length counterpart, is designed at 7-iron length (37.50”), making it a perfect complement to any of COBRA’S ONE Length iron offerings. Having a constant length through the set promotes one repeatable set-up and swing for more consistency, while the head design and weighting are fine-tuned to provide uniformity of feel through the set. Traditional variable-length players can also benefit from the consistency and accuracy of the ONE Length Utility iron. After analyzing player test and GEARS test results, a shorter length has been shown to improve playability in the long irons and promote center contact for more precision. COBRA MyFly8™ technology, a series of eight adjustable loft settings that give users the ability to manage trajectory and launch for proper distance gapping. COBRA CONNECT™ Powered by Arccos Caddie, an artificial intelligence system that utilizes Smart Grips with embedded sensors to track and record distance and accuracy data on the Arccos Caddie app. COBRA blends a classic design with cutting-edge engineering, including a hollow-body design, forged PWRSHELL Face, and Tungsten Weighting, to deliver superior performance that users can track and analyze using the in-depth data provided by the Arccos Caddie system.