From the streets of Louisville's Smoketown to corner offices and conference rooms, George Tinsley Sr.'s life journey is one of grit, perseverance, and the transformative power of seeing obstacles as opportunities. In this inspiring memoir, Tinsley vulnerably shares the challenges he faced growing up in poverty in the racially divided South and the key moments and relationships that enabled him to rise above.A star athlete from a young age, Tinsley's talents earned him a scholarship to Kentucky Wesleyan College, where he led the team to three NCAA Championships and became a two-time All-American. A brief but memorable ABA career followed, but Tinsley eventually decided to hang up his jersey and pursue a business career.Starting as a KFC employee, Tinsley quickly ascended the corporate ladder before taking the leap into franchise ownership.