Branding As Communication by Susan B. Barnes Paperback

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Branding As Communication by Susan B. Barnes Paperback

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Branding As Communication by Susan B. Barnes Paperback

Branding As Communication by Susan B. Barnes Paperback

  • Brand: Unbranded
Price: $94.00
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$94.00
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Branding As Communication by Susan B. Barnes Paperback

By combining a scholarly approach with case studies and examples this text bridges the worlds of communication and business by providing a single vocabulary in which to discuss branding. It brings these ideas together into a coherent framework to enable discussions on the topic to occur in a variety of disciplines.
  • Brand: Unbranded
  • Category: Business, Finance & Law
  • Format: Paperback
  • Language: English
  • Publisher / Label: Peter Lang Publishin
  • Author: Susan B. Barnes
  • Number of Pages: 204
  • Fruugo ID: 225580262-481461796
  • ISBN: 9781433128035

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