Brand Valuation - Luc Paugam

$99.00
+ $19.99 Shipping

Brand Valuation - Luc Paugam

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Brand Valuation - Luc Paugam

$99.00

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Brand Valuation - Luc Paugam

In The Economy Where Value Drivers Are Shifting From Tangible To Intangibles Resources, Brands Are The Most Familiar Asset. They Are Well Known By Consumers, Perceived As A Critical Component Of Enterprise Value And Often Motivate Large Mergers And Acquisitions. Yet, Brands Are A Complex Intangible Asset, And Their Valuation Is A Difficult Task Requiring A Variety Of Expertise: Legal, Economic, Financial, Sector-specific And Marketing.
  • Fruugo ID: 505739775-1034932075
  • ISBN: 9781138616899
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  • STANDARD: $19.99 - Delivery between Wed 21 October 2026–Mon 26 October 2026

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