Meisani's blue elixir retinol serum helps brighten and hydrate the skin, improving its texture, juiciness and appearance. This serum has 0.1% pure retinol, an ideal percentage to start introducing it into your routine for the first time. It is essential that you always apply your SPF50+ sunscreen in your routine, whether you use it during the day, or the morning after use, or when using it at night. This incredible serum contains 87% aloe vera, 4% niacinamide and copper tripeptide, which together with retinol help to soothe, hydrate and repair the skin and optimize its natural regenerative cycle, enhancing its luminosity, improving the appearance of signs of aging (deeper wrinkles, hyperpigmentation, irregular texture, etc.) and promote more radiant skin, with a super healthy appearance. The cherry on top of its formula is a mixture of soothing and moisturizing extracts such as flaxseed and evening primrose, which, together with several extracts rich in antioxidants, protect your skin from any discomfort you may feel when you start using retinol in your routine. No added perfume and 100% vegan. Its light, non-oily texture is very pleasant to apply and absorbs quickly. The spirulina extract gives the serum its natural blue color, but also enriches the formula with its moisturizing, antioxidant and illuminating properties. If you're going to start introducing retinol into your routine, make sure you only start with it in your nighttime routine. Apply it to clean, dry skin before your moisturizer - if your skin is sensitive, you can apply a thin layer of moisturizer before the retinol or even pour a couple of drops of this serum into your regular moisturizer when you have it in your hand to Let your skin get used to it little by little. Because yes, the skin goes through a process of getting used to retinol called retinization. In this process you may feel a little dryness, tightness, peeling... it is something totally normal, and that is the reason why we advise you to start using it at first only at night, little by little, and with a moisturizer that Strengthen the barrier function on your skin. Remember: Start by applying it one day a week. It will be enough if you have never used it and your skin is not used to it. - You will always, always have to apply SPF50+ protector the next morning. - Do not combine exfoliation, acids or peels with retinol either in the same routine or during the first weeks in which you are introducing it. If you are a beginner, your skin will thank you. Strengthening your skin's barrier function when using retinol is always a good idea. After approximately a month of regular use only at night, depending on your skin's tolerance, you can begin to increase the frequency of application during the week until using it every other day. When the time comes, you can also use it during the day (if you are not going to be exposed to the sun directly) but always, always with SPF50+ sunscreen. External use. Keep out of reach of small children. Store in a cool, dry place.