Blowing Up The Brand Paperback Book

$49.95
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Blowing Up The Brand Paperback Book

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Blowing Up The Brand Paperback Book

Blowing Up The Brand Paperback Book

  • Brand: Unbranded
Price: $49.95
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$49.95
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Description

This edited volume seeks to redress the lack of scholarly work that takes promotion seriously as a form of social cultural political and economic exchange. It unpacks the vernacular the institutional structures and the practices and performances that make up promotional culture in everyday life offering diverse critical perspectives on how as citizens consumers and users we absorb navigate confront and resist its influence. Contributions from both renowned scholars and emerging intellectuals make this book a timely and valuable contribution to the fields of media and communication studies political science cultural studies sociology and anthropology.
  • Brand: Unbranded
  • Category: Education
  • Format: Paperback
  • Language: English
  • Publication Date: 2010-07-29
  • Publisher / Label: Peter Lang Publishin
  • Author: Peter Lang Publishin
  • Fruugo ID: 39455183-81083175
  • ISBN: 9781433108679

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