This is Barthesâ seminal text reimagined in a contemporary context by contemporary academics. Through a revisiting of Mythologies a key text in cultural and media studies this volume explores the value these disciplines can add to an understanding of contemporary society and culture. Leading academics in media English education and cultural studies here are tasked with identifying the new mythologies some fifty or so years on from Barthesâ original interventions. The contributions in this volume then are readings of contemporary culture each engaging with a cultural event practice or text as mythological. These readings are then contextualized by an introduction which reflects on the âhowâ of these engaging responses and an essay at the back of the book which replaces Myth Today with a reflection on the contemporary provenance of both Barthes and his most famous book. Thus the book is at least two things at once whichever way you look: a ânewâ Mythologies and a book about Barthesâ legacy an exploration of the place of theory in critical writing and a book about contemporary culture. . Language: English