Anti Grey Beard Shampoo What if you regained the natural color of your beard? Helps with grey beards. WHAT IF, IN A FEW DAYS, YOU REGAINED THE NATURAL COLOR OF YOUR BEARD? UP TO 81% LESS GREY HAIR*! WHY DOES THE BEARD TURN GREY? In reality, the beard does not become grey, but white! It is an optical illusion related to the mixture of colored and white hairs. Thus, the beard appears more and more gray as the percentage of white hairs increases. The phenomenon of hair bleaching is called canitia. The hair grows white when it is no longer pigmented, when melanocytes are no longer able to transmit melanin to keratinocytes, cells that make up most of the epidermis. Melanin is a natural molecule produced by special cells called melanocytes mainly located in the epidermis and whose essential role is to protect the skin from UV rays from solar radiation. As this melanin is a coloured substance (also known as a "pigment"), it gives the tissues that contain it (skin, but also hair) a more or less intense colour depending on the quantity present. Composition: AQUA (WATER), SODIUM COCO SULFATE, COCAMIDOPROPYL BETAINE, CAPRYLYL/CAPRYL GLUCOSIDE, GLYCERIN, ACRYLATES/BEHENETH-25 METHACRYLATE COPOLYMER, PALMITOYL TETRAPEPTIDE-20, CAPRYLYL GLYCOL, XYLITOL, XYLITYLGLUCOSIDE, ANHYDROXYLITOL, COCAMIDOPROPYL DIMETHYLAMINE, ETHYLHEXYLGLYCERIN, TRIETHYL CITRATE, PARFUM, BENZOIC ACID, DEHYDROACETIC ACID, COCO-GLUCOSIDE, SODIUM CHLORIDE, GLYCERYL OLEATE, BENZYL ALCOHOL, SODIUM HYDROXIDE. Directions for use: The anti-grey complementary shampoo is to be applied according to your washing frequency on the wet beard and massage the entire beard. Rinse. For optimal effectiveness, use the Anti Grey Beard Lotion every day for 12 weeks. 1 x 150 ml tube