Family Soapmakers Since 185870% Organic Ingredients Helps Fresh Breath, Whitten Teeth & Reduce PlaqueNo Artificial Preservatives, Colors, Flavors, or SweetenersClean and Brush with Ingredients You TrustFlavored with Pure Organic Essential OilsOrganic Menthol Crystals Freshen BreathFluoride-Free and SLS Free No Synthetic Detergents or Foaming AgentsOrganic Aloe Helps Soothe GumsMade with Fair Trade and Organic Coconut Oil Dr. Bronner's is Certified NSF Certified Certified B CorporationNon GMO Project Verified Certified VeganLeaping Bunny®; Cruelty-FreeNot Animal Tested Dr. Bronner's toothpaste contains no synthetic detergent foaming agents or preservatives Organic ingredients such as Coconut Oil, Coconut Flour, Cinnamon Oil, and Menthol Crystals help polish teeth, promote oral health, and freshen breath. Our simple yet effective formulation stimulates mouth, teeth, gums and tongue, leaving them fresh and clean. Brush regularly - Breathe deeply - "Health is wealth " A Simple Formulation  Hydrated Silica and Calcium Carbonate act as natural, gentle abrasives; Organic Glycerin gives our toothpaste body; Organic Aloe Juice helps soothe gums; Baking Soda and Potassium Cocoate (made with Organic Coconut Oil) are superb natural cleansers; Organic Coconut Flour gently polishes teeth; Organic Essential Oils and Organic Menthol Crystals provide refreshing flavor. No artificial preservatives, No artificial colors,  No artificial flavors, No artificial sweeteners, No synthetic detergent foaming agent, Fluoride-free, Low-foaming-100% vegan: No animal by-products or testing.