Ad Hoc Arabism by Roni Zirinski Paperback

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Ad Hoc Arabism by Roni Zirinski Paperback

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Ad Hoc Arabism by Roni Zirinski Paperback

Ad Hoc Arabism by Roni Zirinski Paperback

  • Brand: Unbranded
Price: $28.95
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$28.95
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Description

Ad Hoc Arabism by Roni Zirinski Paperback

Ad Hoc Arabism is a revealing look at advertising and consumer culture in Saudi Arabia. Through careful study of the marketing strategies and hidden meanings behind the advertisements featured in a leading Saudi womens magazine Roni Zirinski examines the process whereby international advertisers strip products of any cultural overlay and then reattach them to local historical symbols. Each chapter is devoted to a specific family of products such as watches cars food items cosmetics and electronics.
  • Brand: Unbranded
  • Category: Art, Architecture & Photography
  • Format: Paperback
  • Language: English
  • Length: 176
  • Publisher / Label: Peter Lang Publishin
  • Author: Roni Zirinski
  • Fruugo ID: 320461486-711405857
  • ISBN: 9780820474458

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