This toothpaste is formulated with 10% Nano Hydroxyapatite (NHA) to support enamel surface maintenance while delivering a gentle cleaning experience suitable for the whole family. Key benefits Supports enamel surface maintenance and appearance thanks to 10% Nano Hydroxyapatite (NHA) Cleans and helps brighten tooth appearance for a fresher smile Gentle formulation appropriate for sensitive teeth, providing a soothing and refreshing brushing experience Clean ingredient profile: plant and earth derived ingredients, vegan, fluoride , sulfate no SLS, no artificial flavors, colors, or preservatives What makes it stand out concentration of Nano Hydroxyapatite for targeted enamel support within a daily toothpaste formula Balanced cleaning action that is gentle enough for sensitive mouths while still addressing surface stains Minimalist ingredient list for users seeking a fluoride and sulfate option without artificial additives Function and compatibility Function: daily toothpaste for cleaning, enamel surface support, and cosmetic brightening Compatibility: suitable for adults and children as part of a regular brushing routine; appropriate for users seeking a fluoride alternative and those with tooth sensitivity Material and formulation highlights: contains 10% Nano Hydroxyapatite, uses plant and earth derived ingredients, vegan friendly, from SLS, artificial flavors, colors, and preservatives Practical use scenarios Daily morning and evening brushing to maintain clean teeth and help preserve enamel surface appearance After consuming acidic foods or beverages to assist with surface maintenance as part of a regular care routine For individuals transitioning to a fluoride toothpaste or managing sensitivity who want a gentle, effective everyday option Directions for use Use as a regular toothpaste in your normal brushing routine. Follow recommended brushing frequency and techniques from your dental care provider. Ingredients and safety notes Contains 10% Nano Hydroxyapatite; formulated with plant and earth derived ingredients Fluoride , sulfate no SLS, no artificial flavors, colors, or preservatives Keep out of reach of young children when not supervised.